Ad Exchanges – Introduction
Ad exchanges are similar to stock exchanges but the biggest difference is that in ad exchanges you buy ads and not stocks. Ad exchanges were […]
Programmatic – Introduction
In traditional world of advertising before digital advertising had picked up, the way transactions happened was there would be 2 people meeting in person and […]
Websites: what are they ?
After internet started getting more advanced, there needed to be a software that will show any content that would be readable. That is when web […]
Agencies – Introduction
Continuing the above example, you only know that you want to advertise online but you have no idea how to do it and what all […]
Advertisers – Introduction
An advertiser is party that wants to advertise a product or service using different types of media. Examples of media include television, print, radio, outdoor […]
Ad Trafficking – Introduction
As we read in the introduction to ad operations, when the growth of ad servers started happening, there was a massive need to have special […]
Ad operations – Introduction
When the first ads were run in mid 90s when internet was still evolving, they were directly hosted on the web server and placed directly […]
Account Management
Account Management: The usual sales cycle on the agency side or be it on any part of the ecosystem of the entire digital advertising is […]
About Publishers
Publishers: Publishers are relatively known as the a company or person that prepares and issues books, journals, or music for sale. But in the world […]
Introduction to Digital advertising
Introduction to Online Advertising Advertiser: An advertiser is party that wants to advertise a product or service using different types of media. Examples of […]